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On Monday, Mount Carmel CEO welcomed David Collins of Bayer Environmental Science to speak to the students about crafting their elevator speeches for their personal businesses. David highlighted the components of effective elevator speeches, such as defining the product, illustrating a problem, presenting a solution and demonstrating a benefit to the customer. He explained the 3 reasons people buy anything, which are "pain, fear and gain." He also explained 4 key words for maintaining your customer base: "helpful, humble, honest and consistent." Thank you, David, for taking time to share your insights with the class.

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