Mount Carmel CEO welcomed back Jerry Mason to talk to the team about how to craft a good elevator pitch. The idea is to be able to explain to someone you just met what your business does or is about in the time it would take to share an elevator ride. The purpose of an elevator pitch isn't necessarily to make a sale, but to peak that person's interest and make them want to know more. Thank you, Jerry, for your insights and for your continued support of the CEO program!

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