We were so pleased to welcome Callie Messerole as our guest speaker this week. Callie is a 2022 Mount Carmel CEO alumna, a soon-to-be graduate of Murray State University, and the owner and operator of Effie Faye & Co. - a leather tooling business which Callie started as her CEO business. It was fascinating to listen to Callie talk about how she has learned to use social media to he best advantage by understanding which platforms her target markets utilize most, by reaching out to influencers who can amplify her own marketing, and by optimizing her network right here in our community to grow her local customer base. A huge thank you to Callie for sharing her insights and experiences with our CEO team!